Marketo

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Authenticate with Marketo

You can authenticate with Marketo to create your own instance of the Marketo element through the UI or through APIs. Once authenticated, you can use the element instance to access the different functionality offered by the Marketo platform.

On this page
Authenticate Through the UI
Authenticate Through API
Parameters
Example Response

Authenticate Through the UI

Use the UI to authenticate with Marketo and create an element instance. Marketo authentication follows an OAuth 2 framework and you will need to sign in to Marketo as part of the process.

If you are configuring events, see the Events section.

To authenticate an element instance:

  1. Sign in to Cloud Elements, and then search for Marketo in our Elements Catalog. Search
  2. Hover over the element card, and then click Authenticate. Create Instance
  3. Enter a name for the element instance.

  4. Enter the following pieces of information:

    • Client Id
    • Client Secret
    • Identity URL
    • REST URL

  5. Click Create Instance.

After successfully authenticating, we give you several options for next steps. Make requests using the API docs associated with the instance, map the instance to a virtual data resource, or use it in a formula template.

Authenticate Through API

Use the /instances endpoint to authenticate with Marketo and create an element instance. If you are configuring events, see the Events section.

To create an element instance:

  1. Construct a JSON body as shown below (see Parameters):

    {
    "element": {
        "key": "marketo"
      },
    "providerData": {
        "code": ""
      },
    "configuration": {
        "oauth.api.key": "<<client_id>>",
        "oauth.api.secret": "<<client_secret>>",
        "marketo.identity.url": "<<marketo_identity_url",
        "base.url": "<<marketo_rest_url>>"
      },
    "tags": [
      "<<TAG_NAME>>",
      "<<TAG_NAME>>"
    ],
      "name": "<<INSERT INSTANCE NAME>>"
}

  2. Call the following, including the JSON body you constructed in the previous step:

    POST /instances

  3. Locate the token and id in the response and save them for all future requests using the element instance.

Example cURL

curl -X POST  \
 -H 'Authorization: User <INSERT>, Organization <INSERT>'  \
 -H 'Content-Type: application/json'  \
 --data '{ \
  "name": "My Instance", \
  "providerData": { \
    "code": "" \
  }, \
  "configuration": { \
    "filter.response.nulls": "true", \
    "oauth.api.key": "<INSERt>", \
    "oauth.api.secret": "<INSERT", \
    "marketo.identity.url": "<INSERT>", \
    "base.url": "<INSERT>" \
  } \
}'

Parameters

API parameters not shown in Cloud Elements are in code formatting.

Parameter Description Data Type
'key' The element key.
marketo		 string
Name
name		 The name for the element instance created during authentication. string
marketo.identity.url The Identity URL from Marketo. This is the Identity URL that you noted at the end of the Endpoint Setup section.
oauth.api.key The API Key from Marketo. This is the API Key that you noted at the end of the Endpoint Setup section string
oauth.api.secret The Consumer Secret from Marketo. This is the Consumer Secret that you noted at the end of the Endpoint Setup section string
base.url The Marketo REST URL. This is the REST URL that you noted at the end of the Endpoint Setup section string
Filter null values from the response
filter.response.nulls		 Optional. Determines if null values in the response JSON should be filtered from the response. Yes or true indicates that Cloud Elements will filter null values.
Default: true.		 boolean
tags Optional. User-defined tags to further identify the instance. string

Example Response

{
  "id": 427164,
  "name": "My Instance",
  "createdDate": "2017-06-06T18:00:26Z",
  "token": "<<token value>>",
  "element": {
    "id": 85,
    "name": "Marketo",
    "hookName": "Marketo",
    "key": "marketo",
    "description": "Add a Marketo Instance to connect your existing Marketo account to the Marketing Hub, allowing you to manage accounts, campaigns, contacts, leads etc. across multiple Marketing Elements. You will need your Marketo account information to add an instance.",
    "image": "elements/provider_marketo.png",
    "active": true,
    "deleted": false,
    "typeOauth": true,
    "trialAccount": false,
    "configDescription": "If you do not have an Marketo account, you can create one at <a href=\"//http://pages2.marketo.com/freetrial.html\"\n        target=\"_blank\">Marketo Signup</a>",
    "resources":[],
    "transformationsEnabled": true,
    "bulkDownloadEnabled": true,
    "bulkUploadEnabled": true,
    "cloneable": true,
    "extendable": true,
    "beta": false,
    "authentication": {
      "type": "oauth2"
    },
    "extended": false,
    "hub": "marketing",
    "protocolType": "http",
    "parameters": [],
    "private": false
  },
  "elementId": 85,
  "provisionInteractions": [],
  "valid": true,
  "disabled": false,
  "maxCacheSize": 0,
  "cacheTimeToLive": 0,
  "configuration": {
    "event.notification.subscription.id": null,
    "oauth.api.secret": "qePHp0mBzTE693mJg20ls2CNhSi0Bbmm",
    "base.url": "https://338-ZRW-745.mktorest.com/rest",
    "marketo.identity.url": "https://338-ZRW-745.mktorest.com/identity",
    "event.vendor.type": "polling",
    "event.helper.key": "marketoPolling",
    "oauth.user.token": "25607056-f75d-42b5-a58a-cef2f016ad36:ab",
    "filter.response.nulls": "true",
    "event.poller.refresh_interval": "15",
    "event.notification.callback.url": null,
    "event.notification.signature.key": null,
    "event.poller.urls": "leads",
    "oauth.user.refresh_interval": "3381",
    "oauth.api.key": "451a529b-8f0f-404a-93b7-b5adb7a01ef1",
    "oauth.user.refresh_time": "1496772027604"
  },
  "eventsEnabled": false,
  "traceLoggingEnabled": false,
  "cachingEnabled": false,
  "externalAuthentication": "none",
  "user": {
    "id": 123456
  }
}